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Our Inbound Marketing

 

Our Inbound Marketing methodology can be broken into four parts:

1. Attract

Today’s buyers are actively searching for products and services you provide. By attracting these visitors naturally through search engines, social media and blog articles, you have a steady stream of qualified prospects coming into the top of your funnel.

2. Convert

To convert these prospects into leads, we work with you to create attractive offers that visitors can access in exchange for providing their contact information. These offers can be whitepapers, ebooks, checklists, guides, webinars, case studies, videos or any other content that offers value. Marketing tools such as calls-to-action and landing pages are used to capture a lead and enter them into your sales funnel.

3. Nurture

Because most buyers initially come to you while in “research mode” they may not be ready to buy right away. So lead nurturing techniques using email auto responders are used to provide more value and increased touch points with your company to move them further down the funnel. Leads who have been nurtured are much more qualified and likely to become customers either on their own or when reached out to by your sales department.

4. Analyze

Using HubSpot, the all-in-one marketing tool that was built for Inbound Marketing, we can perform true closed-loop reporting, including:

  • Tracing the path of your leads from their first encounter with your business
    all the way through to becoming customers
  • Easily understanding which channels are driving results, and which
    channels are a waste of time and budget
  • Making educated decisions about your allocation of resources and
    achieve greater results

In short, with Inbound Marketing, we can:

  1. Transform your marketing into something people love, not avoid;
  2. Attract scores of high-quality leads with blogs, social media and online search;
  3. Nurture sales prospects with the right content at the right time and;
  4. Measure it all

 


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